Get Carter Car Park was design in 1960's at the centre of Gateshead city. The gigantic and brutalist appearance of the building made it quickly became a landmark and icon of the industrial city. However, after four decades, Get Carter became the victim of its own design. The impenetrable brutalist architecture at the heart of Gateshead did not contribute much to the economy and social interaction of the surrounding area received a lot of criticism from the local neighbourhood. In 2010, the car park was demolished. The demolition took over two months and became a spectacular event.
The after image project take the story life of the car park as a narrative to reconstitute a new structure. The new design is a reflection of its own past within it surrounding context. It is a new icon, a new landmark, an ever going construction of concrete and steel, an echo of industrial Gateshead.